Since March last year, Martin Vrána has been the CEO of Givet, which produces twelve brands of cosmetics and personal care products. His long-term goal is to expand from the current 27 countries to the remaining European countries, the USA and the Middle East. The company’s vision, in addition to a major turnaround in cosmetics, is that one in 50 women in Europe will have experienced a product from the company’s portfolio. Previously, he was commercial director for Central and Eastern Europe at Zoot and a member of the supervisory board of Digital People, managing sales at Mall TV of Mall Group holding, and heading regional sales at Netpromotion Group. He is also the founder of the complex agency Business Elements, Petr Vesely’s humanitarian association Perspektiva and co-founder and investor of the agency NetVision.