Breweries usually get famous for their crispy tasting beer, immaculate designs, or long and impressive history. Jarošov Brewery is a bit different. It was indeed founded back in 1688, but it wasn’t until 1994 when it came to be well-known to one of the fussiest nations when it comes to beer, Czech beer lovers. In this article, we take a look at how Jarošov slipped into their minds and also the ones of the general public with a hit song “Jarošovský pivovar” (or Jarošov Brewery) from a Czech pub-rock band Argema.
Unfortunately, musical success and almost iconic status were not enough to save the brewery from being closed down at the end of 1997 because of financial troubles and growing debt. However, almost a decade later, the Jarošov Brewery returns with a range of craft beers prepared according to the original recipes. The now microbrewery was seeking a new visual identity.
And this is when Little Greta, a member of British Chamber of Commerce, enters the stage. The Czech creative agency has been operating in Great Britain for over four years and at first struggled in the extremely saturated British agency market, which boasts over 27,000 companies.
As you’d expect, the agency’s ‘little-but-great team’ are all craft beer fans, so winning the pitch definitely tasted great for them. For the visual language, the agency drew inspiration from the symbols of Moravian Slovakia—which is also the brewery’s location—and included images from botany, folkloric architecture and traditional folklore.
The work received a plenty of awards including two World Beer Awards, the IDA Design Award and the A’ Design Award, with the latest two being German Design Award and the most prestigious award in the design world, the Red Dot Award.
The awards for product design and communication design have been granted by the Design Zentrum Nordrhein Westfalenin Essen since 1955. The distinctive “Red Dot” has become established as one of the most sought-after seals of quality for good design and every year there are thousands of designers and studios from over 60 countries competing for the award.
A quick video summarizing the Red Dot Gala Night in Berlin can be found here.
The article borrows from a piece written on Little Greta inhttp://www.branding.news.
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