On Thursday, 21 December, Hellmann’s representatives went to a total of 60 charities across the Czech Republic to deliver thousands of prepared portions of potato salad to single parents.
The Hellmann’s brand has been giving away potato salad to people in need in the Christmas season for four years now, and this year, their donation drive focused exclusively on single parents, for whom the end of the year is one of the most challenging times. “Last year, we worked with 30 charities and donated two thousand portions of salad, which is over 400 kilograms. This year, we have already worked with more than 60 organisations across the country, to whom we have given away a total of five thousand portions of potato salad, which is about one tonne. We are happy to be able to offer help to more people each year. This year, we focused on single parents, for whom the Christmas season is very challenging. I believe that we have succeeded in making Christmas more pleasant for several thousand single parents,” said Silvie Dittertová, brand manager at Hellmann’s.
Tesco has also been involved in the event since its beginning, donating vegetables from its stores to prepare the potato salad. “We donate all the vegetables for the charity potato salad every year. Like in previous years, we are delighted that our employees want to be involved in the preparation of the salad. We see the event as another opportunity for us to support single parents. Throughout the Czech Republic, we have long been cooperating with local charities, either by donating surplus food to the needy or through our unique ‘You decide, we help’ grant programme,” said Iva Pavlousková, Tesco Stores External Communications Manager for the Czech Republic.
For most people, potato salad is one of the Christmas symbols, but single parents often have to give it up. “To some, it may seem that such help is unnecessary, but for us, it means a lot. A real Christmas dinner belongs to the Christmas atmosphere, and the fact that I didn’t have to worry about whether there was money left in the family budget to prepare it was a great relief,” said Ivana, a single mother of two-year-old Anita and five-year-old František.