Effective communication on social media

Social media for small brands and individuals

Social media are a crucial part of today’s marketing. There are many ways to use them. However, some are more effective for brands (or individuals) to be seen in a way they need.

In this workshop, you will learn how to think about your social media content. How to plan and create it. And what affects its business potential. You will also learn what is the difference between B2B and B2C communication on social media.

Course content:

• What are the main principles of communication on Facebook and other platforms?
• How to create digital content?
• How you (as a person or brand) can build your community and use it for business purposes?
• Why is engagement and interaction so important?
• How to combine social media with other marketing and business channels?

Timetable:

• First session 9.00 am – 10.00 am
• Coffee break
• Second session 10.15 am – 11.30 am

After the end of workshop there will be time for questions.