Social Media Academy 4: Performance marketing — how to create a conversion driven campaigns
Social Media Academy
BCC Social Media Academy is a brand-new project of the BCC in cooperation with our member Our names, s.r.o. It’s a series of 8 educational workshops with social media/marketing/digital experts.
Digital media platforms have become key elements in todays corporate communication and sales. In last several years Facebook, Google (and their sub brands) have grown rapidly. It is harder and harder to keep pace with the digital era. That is why we created the BCC Social Media Academy with Our names — the easiest way to understand digital world and learn to use on-line marketing in your sales and marketing strategy.
Length: 3hrs (90min work – 20min break – 70min work)
Target group: SME and middle-sized companies in the Czech Republic
Group size: max. 15 participants
Language used: all materials will be in English. The discussions may be in Czech depending on the mix of participants.
Roster of the workshops:
|Session 1: Introduction, B2B vs. B2C||February 6, 2019|
|Session 2: Analyzing & optimizing campaigns||March 6, 2019|
|Session 3: Content marketing — how to create a content that strikes||April 3, 2019|
|Session 4: Performance marketing — how to create a conversion driven campaigns||May 15, 2019|
|Session 5: Facebook||June 12, 2019|
|Session 6: LinkedIn||September 4, 2019|
|Session 7: Instagram||October 2, 2019|
|Session 8: Customer service — what change in customer service and how to deal with it||November 6, 2019|
Please, contact Anna Cimburkova for more information.