29/11/2022
16:00 - 19:00
British Chamber of Commerce
Václavské náměstí 19, Prague
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Description

Your brand is your capital, learn to work with it. Develop your personal brand and build awareness with potential customers and clients on a professional level. At the workshop, you will gain theoretical knowledge of principles and algorithms hidden behind social networks, instructions on content strategy and get to know the latest trends. LinkedIn and other social media sites are indisputably a powerful tool in the modern world, do not miss out on the opportunity to use the social media as your leverage.

The Workshop will guide you through following topics:

1. What is LinkedIn and how it differs from other social networks

2. Numbers and target audiences, how do other people use LinkedIn?

3. LinkedIn not only for building a personal brand, why to use it?

4. Dwell time Algorithm

5. Thought leadership

6. Brands and their Ambassadors

7. Setting up a profile & creating content

8. Advanced Tips for your Personal Profile

9. Trends and phenomena on LinkedIn

10. Personal brand building on other social networks (Instagram, Pinterest, TikTok)

 

Who will guide you through this Workshop: 

 

Andrea Michel 

Andrea has been working in the field of social media for more than 5 years. She prepares strategies for ongoing communication on social media as well as for campaign projects, including influencer marketing. Among current or past clients are: GrandOptical, A3sport, Axa, Twisto, XXXLutz, ABB and others. In 2021 Andrea won 1st place of Young Lions Czech Republic – competition for marketers under 30 years.



LinkedIn and other social media sites are indisputably a powerful tool in the modern world, do not miss out on the opportunity to use the social media as your leverage and boost your social media skills!

Attendance:

  • BCC Members: CZK 2,300 + VAT + CZK 15 service fee
  • Non-members: CZK 3,220 + VAT + CZK 15 service fee

Registration:
Please use the registration form below or contact matej.budarek@britcham.cz.

Refreshments (food & drinks) will be provided.

 

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