10:00 - 11:30
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A unique chance to hear about building a massive social media presence of the largest bank in the Czech Republic.

Find out how the largest bank in the Czech Republic builds its personal brand on social media! What stands behind its success on LinkedIn and what role do internal ambassadors play? Figure out the functioning of LinkedIn and how to use it for building social media presence. All of this will be demonstrated by the specific examples in the case of Česká Spořitelna. 


Filip Hrubý 

Head of External Communications & Spokesperson at Česká spořitelna. In 2021 he received the award for the best spokesperson of the year in the private sector. Filip will share his authentic experience of creating the social media communication for Česká Spořitelna.

Registration will open soon. 




Please note that your registration is binding. Cancellation can be made free of charge 3 days prior to the event, thereafter you will be charged 100 % of the attendance fee.

Please be advised that photographs might be taken at the event for use on the BCC website, BCC marketing materials, and other publications. By entering this event, you consent to the photographing and using your image and likeness.