Introduction to Digital Marketing
Description
We are pleased to invite you to the workshop Introduction to Digital Marketing, which will be running by the BCC member Grizzlink. Workshop is a great introduction to Digital Marketing and strategic approach to Marketing Communication. Experienced marketers might find attractive topics on STDC framework, Creative process or new interactive formats.
What will you learn?
What important changes have been caused by the development of digital enviroment and how are people changing their behavior on the internet. How to proceed with Marketing Strategy and what specific benefits it brings. How to get the most out of digital enviroment and what expect from different channels in communicaton mix. Last but not least we will take a look on communication phases and how to meassure marketing activities in digital.
Programme:
- An Introduction to Digital Marketing
- Users and their Communication Schemes
- Digital Advertising
- Disciplines of Digital Marketing
- Communication Channels
- Marketing strategy
- Communication
- Creative process
- Formats
- Trends in 2018
The workshop will take 3 – 4 hours