09:00 - 11:00
British Chamber of Commerce
Václavské náměstí 19, Prague
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Retailers and eCommerce businesses have vast opportunities to increase their performance if they reinvent how they work. Part of this is treating their customers as individuals with specific needs. How to do this?

Join this insightful seminar as we unveil a transformative approach to building great customer experience and loyalty in retail and e-commerce through the power of data and AI. Discover how leveraging data and AI can create valuable customer insights and elevate customer experience and loyalty from the success story of Marks and Spencer – a company that is mastering the art of using customer insights to drive informed decisions.

Here’s what you can look forward to:

  • Understand the importance of data and AI in building customer loyalty in B2C business
  • Discover how to use data and AI to enhance your customer loyalty strategy
  • Learn how Marks and Spencer leverages customer data to make the right decisions
  • Engage in a discussion on how your business could benefit from the same


Petr Vokroj, Country Manager, Marks and Spencer CZ

Petr Vokroj joined Marks & Spencer Czech Republic in 2010 to drive the Foods division performance across six countries in CEE. Over time, Food sales grew from a 10% share of total business to a 35% share. In 2016 his responsibilities included Clothing & Home buying and trading. In 2019 his remit expanded to the Marketing area as well. Appointed as Country Manager in June 2022, he has been navigating the business through difficult post-Brexit retail waters with an ambition of growing sales and profit.


Tomas Matl, CEO, Colours of Data Ltd.

Tomas Matl is a professional with a technology background and 25 years of cross-industry experience in business, technology and consulting. With his Colours of Data team, he focuses on guiding companies to transform into data-driven and customer-centric organisations. This covers mainly the following areas: helping clients to build actionable data insights about their customers, which leads to improving customer experience and improving the value they get from the brand; helping organisations to increase their data and analytics maturity; automate and digitalise their operations.


Attendance fees:

Members price: CZK 405 + VAT + CZK 15 service fee

Non-members price: CZK 567 + VAT + CZK 15 service fee

 Partner of this event:COLOURS OF DATA – Buďte v dobré společnosti | Cocuma

Please be advised that photographs might be taken at the event for use on the BCC website, BCC marketing materials, and other publications. By entering this event, you consent to the photographing and using your image and likeness.