The Best Customer Engagement Strategy

British Chamber of Commerce and Brno International Business School invite you to participate in the breakfast briefing

The Best Customer Engagement Strategy

Getting Customers to Promote Your Business

This breakfast briefing has been prepared to present the research findings of a project of Staffordshire University and DFS, the UK leading retailer, on what drives customer willingness to recommend a brand and what companies can do to increase the likelihood of their customers becoming the company’s promoters. The authors and principle investigators of the research project, Mr Andrew Stephenson and Dr Jana Fiserova, will introduce the research project and will show how its findings were used at DFS to create a programme that was awarded the best Customer Engagement Strategy in the UK.