A Blueprint for Webinars – What Not to Do
The British Chamber of Commerce Singapore invites you to join the webinar A Blueprint for Webinars – What Not to Do
WHY SHOULD YOU ATTEND
Which of the following are true for your webinar program in 2020?
- We had to quickly move all our face to face events to webinars this year but have found using the same strategies for face to face doesn’t translate well to the virtual world.
- We have tried delivering some webinars here and there but haven’t adopted a system yet.
- Webinars? Yes, we should be doing this…but it’s been a stressful year and I have so many other priorities…
If any of the above are true for you then you are in good company.
For obvious reasons, 2020 has seen a significant shift and increase in the number of online events; specifically, webinars, now being core to ongoing engagement strategies for all different types of organisations and industries.
Maybe webinars were always part of your marketing strategy? Or maybe your organisation has increased activity, to compliment the absence of F2F events?
Whatever the transition reason, the online events space is now more crowded than ever, so how do you ensure you can secure the time in your target audience’s diaries to deliver exceptional content, and walk away knowing you have left a more enriched brand perception on your audience?
WHAT WILL YOU LEARN
Specifically, this session will cover:
- Webinar Strategy
Setting the right objectives, promotional tactics and addressing the webinar funnel.
How you can enhance your webinar experience for greater engagement and outtakes.
How to address and measure quality metrics, over quantified figures.
WHO SHOULD ATTEND
This event is best attended by Marketing and Event professionals, looking to enrich the overall brand experience that an online event offers.
Hear from leading industry experts who will enrich your future webinar strategy to ensure you, and your target audience continue to gain equal value from webinars as we move late into 2020 and beyond.