The economy and market crisis created by Covid-19 pandemic and followed by governmental restrictions and shifts in customer habits, shaped a new economy era of reduced close contact interaction. The current disruption already changed the way how we work, shop, travel and many other parts of our lives.
Companies which want to stay relevant have to push forward digital transformation strategy and learn how to use new technologies and innovations to increase their efficiency and online interaction with customers. Digitization became only way how to build real customer centric company.
This is a challenge especially for SMBs. 25% of SMB companies are still at the very beginning with digitization and 50% of them are at an insufficient level.
You can find more information and practical advice how to start a digital transformation in article by digital agency Cognito (just in Czech): https://www.cognito.cz/business/digitalizace-jako-soucast-strategie-malych-a-strednich-firem
For interested BCC members, Cognito offers a free first consultation, during which it evaluates the state of the company’s digitization and introduces the methodology for implementing digital transformation.