Imperial Tobacco Group (ITG) is a leading international tobacco company with a balanced market footprint and a unique portfolio of brands and products across all tobacco categories. Imperial Brands PLC, headquartered in Bristol, UK, is a leading international company specialising in tobacco and non-tobacco brands. In the Czech Republic, Imperial Brands PLC is represented by local legal entity Imperial Brands CR, s.r.o. Imperial Brands CR, s.r.o., does not produce any products in the Czech Republic as the products offered on the Czech market are produced in its EU factories. Imperial Brands CR, s.r.o., has been present on the Czech market for over 25 years. With around 150 full-time employees in Czech Republic and a market share of around 17 %, Imperial Brands CR, s.r.o., is a leading tobacco products distributor on the Czech market The company’s rebranding in the last two years uses the new corporate identity Imperial Brands which better expresses its image – as the company is not only a tobacco company, but has other products as well, specifically nicotine products without tobacco, and illustrates its evolution from a “big tobacco” company to a “big brands” company. This rebranding is closely connected with less harmfull products‘ launches.