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BCC Workshop: How to improve your business using social networking, searching and mobile technologies

Date:	05.06.2012
Event:	BCC Workshop: How to improve your business using social networking, searching and mobile technologies
Venue:	Rocco Forte Augustine Hotel, Letenská 12, Prague 1
From time:	9:00 a.m.
To time:	5:00 pm
Note:	For any size of companies internet has become an important channel for lead generation, building or improving online credibility, reputation and brand awareness and for communication with customers. . Main attention of the seminar will be placed on how to use social technologies for businesses, what are basic principles of mobile marketing, how to use search engine marketing and what are essential changes in search marketing that need to be accommodated by all companies. This seminar will help all attendees understand how to practically use internet marketing in their companies, how to achieve better business results with it and how to use their marketing budgets more effectively. . The workshop will be run by Petr Macek, an internet marketing consultant and coach. Petr runs his internet marketing consultancy in Prague. The workshop will be held in English. . Description of the target group: . Marketing department managers Leaders of companies of all sizes All who want to increase revenues with marketing on the internet Goals of the seminar: . To explain why is internet marketing becoming more important every day and goals can be achieved via internet marketing To highlight essential changes in the field of internet marketing that are impacting businesses online To outline key principles of promoting a business via social media To outline key principles of promoting a business via search engines To answer relevant questions Throughout the day we will cover: . 1. Internet marketing basics Why bother with internet marketing? What goals can be achieved via internet marketing? How to define a strategy for internet marketing? 2. Promoting business via social technologies . Why use social technologies? What social channels to use? What are the main social platforms (Facebook, LinkedIn, Twitter, YouTube, Google Plus), why to use them and how? How to integrate social into online strategy of a company? How to measure effect of social activities? 3. Promoting business via search engine marketing . What are the basic principles of search engine marketing? How is social impacting search? How and when use SEO and PPC? How to use display network potential (with effective banner advertisement)? How to measure effect of search engine marketing efforts? 4. Mobile marketing basics . What are the basic principles of mobile marketing? What to think about when building a mobile website? How to approach mobile users on the internet (search, surfing, location based tools)? Cancellations of registration can be made no later than the Friday, 1st June 2012 before the event. Missed attendance will be invoiced after the event in full amount. We reserve the right to make changes to the programme due to unforeseen circumstances. By registering, you give your consent to our maintaining and processing your personal data, and using your electronic address for the purpose of disseminating business-related communications by the BCC and its sponsors.

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