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BREAKFAST BRIEFING: MOBILE MARKETING

Jurys Inn Prague, Sokolovska 11, (registred as Bucharova 2641/14) 8:30 am - 10:30 am
The mobile phone is a unique and untapped marketing tool. It is personal, interactive and always with its owner.What is the potential of mobile marketing? Let's identify the value both for advertisers and for consumers.The briefing will be held in English.

The briefing will cover:

1.Introduction to Mobile Marketing and overview of mobile media channels,

2. How to add value for advertisers and current expectations of how the market will develop

3. How to use mobile phones as a tool to work with Customers and/or as a distribution channel. 

The briefing will be given by Josef Havelka and Tomáš Mátl, who is a head of Media Sulurton in Vodafone. CV´s attached.

Please note: Cancellation of confirmed participation can be made no later than Monday  15 March  at 1.00 p.m. No-shows will be invoiced after the event in full amount. We reserve the right to make changes to the programme due to unforeseen circumstances. By registering, you give your consent to our maintaining and processing your personal data, and using your electronic address for the purpose of disseminating business-related communications by the BCC and its sponsors.

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Richtrův dům, Malé náměstí 11, 110 00 Praha 1, Czech Republic, tel +420 224 835 161, fax +420 224 835 162, britcham@britcham.cz